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  • Chris Heunis

Precious Cargo on Budget

An interesting read from the GQ Magazine published by Matt Sebra on the 18th of August 2020, which affirms exactly what we at CH Collection stand for and believe in.


It is time that men start taking care of their precious cargo!


"If you’re trying to build a great wardrobe, your first step needs to be finding the very best underwear for men. Underwear is the first thing you put on, the last thing you take off, and the one garment that gets closer than any other to your, uh, prized possession.


More than you know, the wrong pair could throw off your whole day—or worse, your whole fit. (Ain’t nobody got time for bunching and chafing!) It's for those very reasons that we firmly believe that guys (yes, you) should spend a few extra dollars for top quality skivvies when re-upping their underwear drawers.


To put it in precious cargo terms, going budget on your underwear is like buying a car seat based solely on the lowest price (i.e. don't do that). So break up with whatever shrink-wrapped eight-pack you've been buying, because a proper underwear restock requires the good stuff. We're talking quality fibers that move with you whether you're shifting weight at a standing desk or going beast mode on some kettle bells.


We're talking a cut that's both comfortable and flattering. And we're talking about a design that won't raise an eyebrow in the locker room or when your third date goes really well. That might sound like a lot to look out for in a simple pair of undies—"






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